By Carl Ribaudo and Lauren Schlau Travel Analytics Group Hiding in plain sight. While the world was dealing with the COVID -19 pandemic,...

The concept of political orientation and political values in consumer purchase decisions is not new. Political orientation, as well as...

Sign Up here! Hi there, You are invited to a Zoom webinar. When: May 5, 2021 10:00 AM Pacific Time (US and Canada) Topic: Political and...

The year 2020 turned our tourism world upside down in a few months! Yet, this is also a unique opportunity to plan for and do things...

COVID-19 continues negatively impact the tourism industry as a whole. How has the the pandemic affected California tourism over the past...

California Travel Association (CalTravel) recently sponsored a popular webinar event, Beyond Visitor Sentiment: Adaptation to a New...

In an effort to go beyond consumer sentiment and understand what Californians are thinking now and expect to do regarding their near-term...