The past several years have brought transformative shifts to the tourism industry, largely driven by two forces: the COVID-19 pandemic and the growing challenge of overtourism. Together, these dynamics disrupted longstanding practices, accelerated innovation, and prompted destinations and Destination Marketing/Management Organizations (DMOs) to rethink their purpose, priorities, and strategies.

Hearing many travel industry presentations, seeing countless tourism ads, and reading a myriad of destination descriptions, I’ve noticed the recurring, almost cliché use of the word “experience.”

This article discusses the many ways in which tourism can be a tool for peacebuilding and, with peace, can thrive.

DMOs have become incredibly data-centric over the last 25 years.

Arguably, and perhaps similarly, California’s most iconic, scenic, and famed travel route for visitors and residents is Highway 1.

Despite operating in an industry that thrives on unique experiences and the promise of discovery, DMOs frequently replicate strategies.

This article, the second in a two-part series, examines the anticipated impact of the Trump administration on domestic tourism over the next

At this writing, I am at my home/office near downtown Los Angeles, experiencing the most devastating wildfires ever in this area.

What's Poll Derangement Syndrome? Reading poll after poll and the inability to accurately know their actual outcomes.

One key issue for the new incoming Trump Administration is the potential impact of their policies on the tourism industry.

Over an extended period, we have witnessed corporate transgressions and betrayal of the public trust by Boeing Corporation.

Understanding motivations allows DMOs to develop marketing strategies that resonate well with middle-class values and preferences.

The signs of resident dissatisfaction have been evident in many destinations for many years.

The balancing act between High-Tech and High-Touch in the tourism industry involves integrating technology to enhance the travel experience

Lesbian Gay Bisexual Transgender Queer+ (LGBTQ+) Pride events have become ubiquitous throughout the U.S., particularly in June, deemed as...

Tourism has continually evolved to adapt to travelers' changing preferences and expectations. In the past, the focus was predominantly on...

You may have just read my TAG partner Carl’s article, which begins by critiquing being data-driven, calling it a crutch that can restrict...

“Once in a while, you get shown the light. In the strangest of places if you look at it right.” Robert Hunter For years, we’ve heard the...

We all receive many e-newsletters (like this one!), and as a researcher maybe even more than most! While I quickly browse some, one...

In the past several years, much has been written about diversity, equity, and inclusion in the context of this country's political...