A Matter of (Mis) Trust for our Travel Industry
Over an extended period, we have witnessed corporate transgressions and betrayal of the public trust by Boeing Corporation.
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What if Demographics are the Key to the Future?
Understanding motivations allows DMOs to develop marketing strategies that resonate well with middle-class values and preferences.
Stem Overtourism Impacts
The signs of resident dissatisfaction have been evident in many destinations for many years.
The High Tech, Low Touch Visitor Experience: What Does it Mean?
The balancing act between High-Tech and High-Touch in the tourism industry involves integrating technology to enhance the travel experience
Pride - Take Your Community Pulse
Lesbian Gay Bisexual Transgender Queer+ (LGBTQ+) Pride events have become ubiquitous throughout the U.S., particularly in June, deemed as...
The Connected Visitor
Tourism has continually evolved to adapt to travelers' changing preferences and expectations. In the past, the focus was predominantly on...
Data & Intuition
You may have just read my TAG partner Carl’s article, which begins by critiquing being data-driven, calling it a crutch that can restrict...
Is Being Data-driven alone Limiting the Effectiveness of Your Competitive Strategy?
“Once in a while, you get shown the light. In the strangest of places if you look at it right.” Robert Hunter For years, we’ve heard the...
E-News That is Really New
We all receive many e-newsletters (like this one!), and as a researcher maybe even more than most! While I quickly browse some, one...
Can Diversity in Developing Your DMO's Competitive Strategy Make You Better? It Appears it Can.
In the past several years, much has been written about diversity, equity, and inclusion in the context of this country's political...
The Power of Play
At Visit California’s recent annual conference, the new state marketing campaign, “The Ultimate Playground” was unveiled. After the...
The Politics of Tourism: A Strategic Approach for DMOs
Introduction The country has never been so divided as it is today. Who would have thought that political and social divisions in the...
Choose the Best Research for the Best Success
I started my tourism industry journey as a research manager at the San Diego Convention and Visitors Bureau. Having just relocated to San...
Are DMOs a Mature Industry? What Are the Risks...
Destination marketing organizations have been around for a long time. Many started as outgrowths of Chambers of Commerce as a tourism...
Crystal Balling for 2024
Greetings from TAG for the new year. We hope to be among the first to offer some insights and trends for travel in 2024 to help you plan...
Institutional Investors in Tourism Destinations. Some Things to Think About
Institutional investors play a significant role in shaping the tourism industry and destinations. It doesn’t matter if your destination...
Regenerating the Golden Goose
Back when destination marketing organizations were facing threats of government withdrawal of funding, the saying was often cited: “don’t...
What’s the BIG IDEA for Your DMO Strategic Plan?
Why do so many DMO strategic plans come up short? Many become a list of tasks and ways to allocate resources. These are low-aiming...
Pirouetting to Promoting Value
How can U.S. destinations revive? Last month my column focused on the strong outbound U.S. international travel market, noting that U.S....
Artificial Intelligence Impacts on DMOs, Something to Consider
Like other technological waves before it, Artificial Intelligence is here and only going to get more integrated into the tourism industry...
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