Welcome | TAG

top of page

a1958b_406529d39fc245acbd37242935eaa74e~mv2.png

Delivering solid research and insightful strategy for inspired travel and tourism decisions.

ABOUT TAG

TAG partners two respected travel industry experts, strategist Carl Ribaudo, and researcher Lauren Schlau, providing clients an effective integrated research and strategy approach for insight and inspiration.

TAG'S APPROACH + SERVICES

The travel analytics group offers our unique project approach, seamlessly integrating sound research design and execution with insightful research-based strategy.

TAG offers a range client centered, solutions driven research and strategy services including visitor profile, economic impact, return on investment and other types of research combined with far-sighted applicable strategy solutions.

APPROACH
+ SERVICES

RESEARCH
+ ANALYSIS

STRATEGY
+ INSIGHTS

TAG'S CLIENTS + PROJECTS

TAG is pleased to assist our esteemed tourism industry clients,
delivering a range of worthwhile and actionable projects.

Visit Mendocino County/
Resident & Visitor Destination Assessment

Research and Strategy:
Identity key perspective to inform destination marketing.

Reno-Tahoe Int'l Airport

Research and Strategy:
In-depth look at area residents to assess air service needs

Visit California Welcome Centers

Research and Strategy:
Deep look on visitor center relevance and viability

Visit Truckee

Research and Strategy:
Comp. visitor profile and strategy for marketing and programming

NEWS + REPORTS

Check-out TAG post, reports and thinking from our self-generated research to help spark your imagination.

Highway 1 Revisited: What We Have – and Have Lost – at this Moment

Highway 1 Revisited: What We Have – and Have Lost – at this Moment

Arguably, and perhaps similarly, California’s most iconic, scenic, and famed travel route for visitors and residents is Highway 1.

The Copycat Dilemma in Destination Marketing

The Copycat Dilemma in Destination Marketing

Despite operating in an industry that thrives on unique experiences and the promise of discovery, DMOs frequently replicate strategies.

The Trump Impact on Tourism: Part 2 Looking Ahead

The Trump Impact on Tourism: Part 2 Looking Ahead

This article, the second in a two-part series, examines the anticipated impact of the Trump administration on domestic tourism over the next

bottom of page